- +40%
Ecommerce growth
Looking to enhance their online presence and boost their SEO performance, Guava enlisted the help of IPublish Lebanon. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Guava Lebanon
Guava is a Lebanese clothing and fashion brand established in 2019. Known for its modern designs and trend-driven collections, Guava has quickly made a name for itself in the Middle Eastern fashion scene. With a growing retail presence and a strong online following, the brand offers a wide range of apparel and accessories for men and women. Guava combines contemporary style with affordable pricing, focusing on quality, comfort, and the latest fashion trends. Its fast-fashion approach enables it to release new collections frequently, keeping pace with the dynamic tastes of today’s fashion-conscious consumers.
The challenge
As a rising fashion brand in Lebanon, Guava recognized the importance of a strong digital presence to compete with global and regional fashion giants. With limited visibility online and growing competition in the fast-fashion space, Guava needed a digital strategy that could boost its brand awareness, drive e-commerce growth, and build a loyal online community.
After evaluating multiple agencies, Guava partnered with IPublish Development to lead its digital transformation. In less than two years, our team implemented a comprehensive strategy that included advanced SEO, high-converting landing pages, and targeted social media campaigns tailored to Guava’s audience in the Middle East.
The results were exceptional: Guava experienced a 4x increase in organic traffic, significant growth in online sales, and a surge in social media engagement across platforms like Instagram and TikTok.
This partnership highlights our ability to deliver tailored, high-impact marketing solutions—even for brands starting from the ground up.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with IPublish Development, Guava has experienced a major increase in organic website traffic, leading to higher sales conversions and improved customer engagement. By trusting our strategy and digital expertise, Guava has maximized their marketing efficiency and achieved impressive results. The impact of our collaboration includes:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Guava has the advantage of having a dedicated IPublish Development account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Guava has expressed their satisfaction with our collaboration, saying,
“IPublish Development has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with IPublish Development, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
